The 30-Day Marketing Plan for Acupuncturists
A simple 4-decision system that tells you exactly what to focus on, and what you can safely ignore, so marketing finally feels doable.
If marketing feels harder than it should, let’s be honest about why...
Most acupuncturists aren’t good at marketing.
And even fewer actually want to do it.
We’re clinicians.
We’re often introverts.
We got into this work to help people — not to promote ourselves.
But here’s the reality I’ve learned after 23 years in this profession:
If people don’t know you exist, they can’t become your patient.
That’s where the friction starts.
You’re running a clinic.
Treating patients.
Managing schedules, follow-ups, and everything else that comes with real practice life.
And somewhere along the way, marketing became this extra mental weight you’re expected to carry — without ever being taught how to prioritize it.
> Maybe you know you should be doing something, but you’re not sure what.
> Maybe you’ve tried a few things, but nothing ever feels finished.
> Maybe you’re just tired of guessing.
When everything feels important, nothing actually gets done.
That’s not a motivation problem.
It’s not a discipline problem.
It’s a clarity problem.
And that’s exactly what this system was built to fix.
Let Me Introduce You to the 30-Day Marketing Plan for Acupuncturists
The 30-Day Marketing Plan isn’t about doing more.
It’s about knowing what deserves your attention right now — and finishing one thing before moving on.
This system exists to remove guesswork, reduce overwhelm, and help you complete one meaningful marketing action every month.
The Simple Idea Behind the System and Why It Works
Marketing feels harder than it should because most practitioners are trying to answer too many questions at once.
“What else should I be doing?”
“What am I missing?”
“What if this isn’t the right thing?”
The 30-Day Marketing Plan replaces all of that with one better question:
“What deserves my attention right now?”
Once you answer that, everything else can wait.
For the next 30 days, you focus on one clear priority — and give yourself permission to ignore the rest without guilt.
That permission alone changes the experience.
It quiets the mental noise.
It removes pressure.
It gives you laser-focused attention.
And it makes follow-through possible again, and again.
Most marketing programs add pressure by piling on more tactics, more ideas, and more things to manage at once.
This system does the opposite. It organizes marketing into three clear lanes:
- Attraction — starting new conversations
- Retention — helping current patients stay consistent
- Reactivation — bringing past patients back
Each month, you choose ONE lane.
Not because the others don’t matter — but because when you focus on one thing at a time, it actually gets finished.
Most practices aren’t stuck because they’re under-doing marketing.
They’re stuck because they’re over-complicating it.
Too many ideas.
Too many priorities.
Too many decisions competing for attention.
Focusing on one lane for four weeks gives you a clear target and a defined path — from start to finish.
No more half-finished projects.
No more second-guessing.
Just deliberate action that builds momentum.
What This Is (and What It Isn’t)
This is not a marketing course full of tactics.
It’s not another list of ideas to sort through.
And it’s not something that demands hours of your time each week.
This is a decision-making system.
→ You make four clear decisions.
→ You follow one checklist for 30 days.
→ And then you’re done.
No guessing.
No stacking strategies.
No overthinking what to do next.
The goal isn’t to do more marketing.
The goal is to finish one smart marketing action — easily and consistently — and then move on.
The 4 Decisions You’ll Make Each Month
Each decision is simple and practical — nothing complex, nothing theoretical, just four clear choices you can actually make.
Here's Everything That Is Included
The 30-Day Marketing Decision Flow Chart + Marketing Compass
A visual decision system that guides you from identifying the leak in your practice to choosing one clear action and executing it for 30 days. The Flow Chart shows you the path. The Marketing Compass keeps you oriented so you always know what to focus on — and what to ignore — each month.
Attraction Lane Handouts
Attraction Lane worksheets that help you start more new-patient conversations — clearly, ethically, and without feeling salesy or overwhelmed.
Retention Lane Handouts
Worksheets that help patients stay engaged longer by improving clarity, confidence, and follow-through — without pressure or over-explaining.
Reactivation Lane Handouts
Worksheets that help you reconnect with past patients in a respectful, low-pressure way — so conversations reopen naturally and care resumes when the timing is right.
The 30-Day Marketing Reset and Decision Map
This guided reset helps you slow down, choose one lane (attraction, retention, or reactivation), and decide what actually deserves your energy this month.
30-Day Decision Tree and Cheatsheet
A simple visual decision map and companion cheat sheet that show you exactly what to focus on this month, what to choose next, and what to ignore — so you stop guessing and move forward with clarity.
The Weekly 10–30 Minute Marketing Checklist
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Built-In SOPs + Front Desk Support
Clear, week-by-week SOPs that show you exactly what to do and when — plus a Front Desk Marketing SOP that turns marketing into a simple clinic process instead of something you manage alone.
Live Monthly Marketing Meet-Ups
Live, low-pressure monthly sessions where you can check in, ask questions, and get clarity on what to focus on next — so you don’t lose momentum or overthink your plan.
Lifetime Access + Ongoing Updates
Lifetime access to the training, worksheets, and updates — so you can revisit the system anytime your practice needs clarity, without having to re-learn or re-buy.
Bonus #1 - eBook
If You’re Overthinking Marketing, Read This First
A short reset guide for the moments when you feel overwhelmed, behind, or tempted to abandon the plan — helping you regain perspective, refocus, and keep moving forward without adding more to your plate.
Bonus #2 - eBook
The 30-Day Completion Guide
A simple scorecard that helps you track completion — not perfection — so you can see what actually got done, build momentum, and decide your next focus without second-guessing.
Bonus #3 - eBook
Why Most Marketing Fails (And Why This System Doesn’t)
A short, practical guide that explains why marketing so often feels overwhelming — even when you’re doing “the right things” — and how to simplify your approach so effort turns into progress instead of frustration.
“I’ve taken a lot of marketing courses over the years, this is the first one that was easy for me to down my own time. I stopped bouncing between ideas and actually finished something...lol. Yay!”
J. Thomas, L.Ac.
“I’ve always appreciated how you break things down. Marketing usually feels like too much at once, but the way you explain it makes it feel doable. I like that I’m not trying to do everything — just the next right thing.”
K. Smith-Jones, DOM, L.Ac.
“I’ve followed your work for years because it’s practical. Thank you! You're a great teacher, not full of hype, this is guidance I can actually use.”
T. J., L.Ac.
“We love and are so thankful for all these acupuncture marketing resources!”
Dr. Joel, L.Ac.
“My clinic has been busier lately, and I recently decided to increase my capacity for patients from 30-ish appointments a week, to 45-50 appointments a week. My new schedule goes into effect next week, so this is the big reason why I use your marketing materials.”
R. Meed, L.Ac.
“I've had a great marketing week - did some community reach-out at a yoga association event and spoke before a women's group last night. Having these handouts to guide me was very, very helpful!! I really appreciate your work.”
A. P., L.Ac.
This Will Be a Good Fit If…
This works best for acupuncturists who want clarity over complexity when it comes to their marketing.
If marketing has felt scattered, heavier than it should, or hard to prioritize — this system was built for you.
You don’t need to love marketing.
You don’t need to be advanced.
You just need to be willing to focus on one thing at a time and follow it through for 30 days.
If you’re looking to do everything at once, this probably isn’t a fit.
If you want to finish one meaningful action and build momentum from there, it is.
You don’t need a bigger plan. You need a clearer one.
By the end of the experience, you’ll have:
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A clear 90-day marketing plan
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One focused strategy per month
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Step-by-step guidance for implementation
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Less overwhelm and more follow-through
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A system you can reuse all year
Imagine Where You’ll Be 30 Days From Now
Thirty days from now, you won’t be wondering what you should be doing.
You’ll have:
• Chosen one clear marketing focus instead of juggling ideas
• Completed one full marketing action from start to finish
• Followed a simple checklist, not improvised or guessed
• Created visible movement in your practice — without chaos
Depending on the lane you choose, that could mean:
A final thought...
You can keep doing what you’re doing.
You can keep juggling ideas, trying things here and there, and hoping that eventually it all clicks into place.
And to be clear — there’s nothing wrong with that.
Most practitioners are doing the best they can with the time and energy they have.
But after working with acupuncturists for over 23 years, I’ve seen the same pattern again and again.
It’s not that practitioners lack effort.
It’s not that they don’t care.
And it’s definitely not that they aren’t good at what they do.
What’s usually missing is clarity.
A clear way to decide what actually deserves attention right now — and permission to let the rest wait.
That’s why the 90-Day Focus Method exists.
Not to add more to your plate, but to simplify what’s already there.
Not to turn marketing into a grind, but to make it feel manageable again.
Not to chase every idea, but to help you finish what you start.
If you’re ready for a clearer, more organized way forward — I’d love to support you.
And if now isn’t the right time, that’s okay too.
But if you’ve been feeling like something needs to change, this is a good place to begin.
- Jeffrey Grossman, AEMP
FAQ
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Do I need to be good at marketing for this to work?
No. This was built for practitioners who don’t enjoy marketing and don’t want to become marketers. The system helps you choose one simple action at a time and shows you exactly how to do it without hype, pressure, or overwhelm.
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How much time does this actually take each week?
Most people spend 10–30 minutes per week. The goal isn’t more activity — it’s clearer focus. You’re doing less, on purpose, so it actually gets finished.
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Will this work if my practice is slow / busy / somewhere in between?
Yes. The decision tree helps you identify where the real bottleneck is right now — attraction, retention, or reactivation — so you’re not guessing or doing the wrong thing for your current situation. This is perfect for ANY size practice and if you are just starting out, or well established.
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Is this another complicated system I have to keep up with?
No. There’s no dashboard to manage and no funnel to build. This is a thinking framework plus simple, repeatable actions you can reuse month after month.
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What if I don’t follow through?
That’s exactly why this exists. The structure is designed to reduce decision fatigue and make follow-through easier. You’re never asked to do more than one thing at a time.
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Do I get access to future updates?
Yes. You get lifetime access, ongoing updates, and live monthly marketing meet-ups so the system can grow with you and your practice.